Easier Workflows = Webhooks Webhooks are the way apps can automatically send messages or information to other apps. They are small snippets of code that are linked to web applications, that are triggered by specific events. Webhooks allow for real-time notifications and data synchronization. How does a webhook work? An event occurs on the trigger application. The data from that event is then retrieved and serialized. The data is then sent to a webhook URL from the action application. Once that occurs, the action application lets you know if it has been successful or not.  For example, it’s how Paypal … Continue reading 2020 Digital Marketing Toolkit: Webhooks